Gregory’s passion for creating healthy relationships through trade and agriculture has lead him on a journey to explore all phases of the value adding process from farming through processing and manufacture to marketing to the end customer. Balancing expertise in regenerative agriculture with experience in the natural product industry, his work with companies creates sourcing structures, partnership opportunities and shared strategies for regeneration. Gregory’s work has helped to grow an ecosystem of businesses and organizations dedicated to expressing the essence and regenerative potential of a product through the entire value adding process. As CEO of Terra Genesis International, Gregory has grown a team with the capacity to support other businesses to succeed in exploring their leadership role in regeneration. Gregory is the co-author of the groundbreaking book Regenerative Enterprise: Optimizing for Multi-Capital Abundance, and of The Levels of Regenerative Agriculture, both of which bridge a deep understanding regenerative agriculture, business, and political dynamics to show the deeper possibility of regenerative agriculture, business and economy.