Dana Smith joined The Monday Campaigns in 2013 and is the Campaign Director for Meatless
Monday, the global movement which encourages people to cut meat from their diets one day a
week – for our personal health and the health of the planet.
Dana oversees the strategic vision for Meatless Monday in an effort to gain awareness and
adoption of the campaign. She manages high level relationships and partnerships with a focus
on foodservice, communities, schools, restaurants, chefs, and influencers. Dana is a senior
campaign and marketing executive with expertise in program development and
implementation, integrated marketing, public relations, and digital and social media.
Prior to joining The Monday Campaigns, Dana helped launch and market the wildly successful
online food store FreshDirect.com and spent time in several top tier food marketing and
innovation companies.