The world of food journalism has changed dramatically over the past decade. Ever-expanding digital options, the rise of video and social media, and the transformation of print venues are creating new opportunities and challenges for food writers and photographers.
In this workshop with Edible Communities, the world’s largest food media company, you’ll think critically about reader demand, the “tribe” effect, and 360 media. You’ll also get practical guidance on topics such to how to pitch, develop your own brand and ensure your work stands out in the crowd. Arthur Ircink will bring a special focus on video production and how to bring high quality production value to your meal. Learn how to tell your story and effectively market your product.
Food media was once dominated by national media companies like the Food Network. Now you have an opportunity to build your own food network on a local level! This session is designed for aspiring as well as seasoned food journalists. Be ready to put what you learn into action with opportunities to pitch your stories!